After much deliberation, we recently decided to upgrade our logo. We wanted a logo that reflected our ethos and at the same time was clean and easy to recognise as our “Brand”. Bostin’ Ride have always been about offering the best supported rides in unique locations and we believe the new logo reflects this.
Combining our Bostin’ Thumb with the Cyclist and Cog Motif has given us one logo that we can recreate on branding, jerseys, ride medals and digitally on the website, social media and promotional materials. We hope you like it?
We got together with our PR Team and Designer to discuss what we wanted for our business and as cyclists and we think the result is perfect. The creative process was challenging but rewarding with many hours spent considering language, colour, graphics, motif and meaning!
Watch this space across the Season to see it pop up!